RSA & Intact Insurance FAQ
In October 2025, RSA will rebrand and change its name to Intact Insurance.
As part of Intact we operate in an increasingly interconnected world and having a brand that unites our businesses globally will support our ambition to outperform in the market. We will do this by leveraging our global strength and breath of resources alongside our local technical expertise and capabilities.
Intact is the largest provider of property and casualty insurance in Canada and a leading provider of specialty insurance globally. Intact acquired all RSA entities in 2021 and this is a natural progression in our journey.
From our launch date in October 2025, the Intact Insurance brand will appear on all customer documentation, customer facing channels and on our website. Customer insurance policies will now be underwritten by “Intact Insurance Ireland DAC, UK Branch”. Brokers and customers will notice increased visibility of our brand across marketing, media and communications.
Our customer service teams remain the same and you will still receive the great service you know and trust.
There are no plans to change our office location in Belfast. You will notice the signage on and throughout our office changing to Intact Insurance.
Yes, you will start to see our new brand implemented across customer documentation, marketing materials, appetite guides and across third party-platforms. For a short period of time there may be some crossover whereby customers may see the RSA logo on some documents as we transition over to the Intact Insurance branded documents. We are managing this as efficiently as possible to avoid customer disruption.
We are rebranding in early October 2025, with the ambition to have all customer touchpoints rebranded by the end of the year.
There will be no changes to your existing contract and terms of business. You will still deal with the same great team and our new company name as Intact Insurance.
We have our strategic roadmap in place for the coming years which aligns closely with the overarching global Intact strategy. Becoming one brand will result in even greater access to a broader set of technical expertise and capabilities as Intact Insurance. We are committed to the Northern Irish market and we will be investing in service, claims, pricing, underwriting and digital capabilities to enhance our customer experience and meet our outperformance ambition.
All customers will be contacted in September 2025 informing them of the change of name.
There will be no change from a Claims perspective. Customers will still receive the great service they know and trust.